Communicating Climate Change

About this podcast

Communicating Climate Change is intended to provide insights from social science to those who are on the front lines communicating with the public about climate: meteorologists, science journalists, government agency personnel, university outreach specialists, and members of non-governmental organizations.

Producer Joe Cone is a long-time science communicator and award-winning writer and videographer who serves as assistant director of Oregon Sea Grant, a marine research, outreach, and education program based at Oregon State University. The program is part of a nationwide network of Sea Grant College Programs, organized under the National Oceanic and Atmospheric Administration to provide research, education, and public outreach to help people understand, responsibly use, and conserve ocean and coastal resources.

Sat 19 Jan 2008

Coming Soon in Episode 2

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Dr. Susanne Moser, a natural scientist, social scientist, and communicator with the National Center for Atmospheric Research, explores communication and social change, discussing such ideas as the information deficit model of communication, the social tipping point, barriers to action, and the development of positive myths and narratives. Says Moser, “The reason I think social science would be really, really helpful for communicators is that it allows us to actually be effective. To actually achieve what I assume communications can achieve. Theories and practices of communication have evolved over time. We ought to stay up with that. . . .”

Fri 11 Jan 2008

Some Big Topics Introduced in Episode 1

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In a wide-ranging conversation, Dr. Leiserowitz discusses insights from the study of public risk perceptions and underscores for communicators the importance of appreciating that decision-making about risk involves more than a rational process. People’s perceptions are also influenced by emotions, images, values, and experiences which they feel to be related. And he highlights just how big a change to the global economy adapting to climate change will bring: “We are talking about changing the energy foundations of modern civilization. Everything that we do, the buildings we live in, the cars we drive, the food we eat, . . the clothes you’re wearing, are all fundamentally infused at some point in their production with fossil fuel use. . . And so, we’re talking about having to re-engineer the entire global economy to a non-carbon future. That is an enormous task. And yet, it presents enormous profitable opportunities. And that’s why some of the world’s largest companies are scrambling and moving very, very fast and investing literally billions of dollars into trying to find those solutions. Because that’s ultimately what we have to do.”

Wed 9 Jan 2008