Episode 6b: Ed Maibach, Part 2

Contents:

(Once the audio file has downloaded, you may use this list to advance to specific topics in the interview.)

Time	Topic
0:20	The need to build a sense of collective ability (efficacy)
1:47	American perceptions: 40% high threat; 40% low threat
3:18	How political party affiliations figure
5:59	Use of  “global warming” vs. “climate change”
6:56	The potential for influencing people’s behavior via “place” changes
8:45	Communicating successfully with coastal property-owners
12:09	Should climate scientists be advocates?
14:08	The role of social scientists
15:04	Sticking to a simple formula of communications