Communicating Oceanographic Research Through Film: The Role of Film in Helping Scientists Develop and Meet Their Broader Impacts Goals

Funding agencies, specifically the National Science Foundation (NSF), are placing particular emphasis on the societal relevance and broader applications of scientific research, otherwise known as Broader Impacts (BIs). Scientists are required to address the BIs merit review criterion in their research proposals or they will not get funded. However, many scientists perceive the BIs criterion to be confusing and daunting, and developing activities to meet these requirements is often not within their expertise.

How do you predict success in communicating about science?

With the deluge of information coming at all of us all the time, attention is limited, distractions abound, and other interests call.