To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of the video production. The success of the video in assisting viewers' decision-making should then be evaluated, for example through a survey, as described here. The approach presented draws upon and twines models from two different strands of communication research: nonpersuasive communication (Fischoff, 2007) and behavioral prediction (Fishbein & Yzer, 2003).

Authors: 
Joseph Cone
Short Description: 
To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming.
Product Number: 
ORESU-R-13-005
Entry Date: 
Tuesday, July 16, 2013
Price: 
NA
Length: 
7 pp.
Size and Format: 
8 1/2 x 11, online
Source (Journal Article): 
Journal of Extension 51(2): Article #2IAW2
Year of Publication: 
2013
How to Order: