With the deluge of information coming at all of us all the time, attention is limited, distractions abound, and other interests call. This engaging two-page brochure will help you home in on the crucial, central points of your communications efforts by answering the questions "Who am I communicating with," "How is my topic of interest to them," "How will I engage my target population," "What do I hope to accomplish," and "How will I know if the communication is a success?"
Free by mail; free download (low-resolution .pdf)