Sustainable Tourism

Recorded Events

Below are a select number of recorded webinars. See more at https://www.gorpguide.org/industry-news-events

WEBINAR on Talking with Your Guests – Tips on creating special value in your services. Recorded March 10, 2020.
Miles Phillips is trained as an interpretation skills instructor.  In this webinar, Miles provides information on how to share your knowledge with your guests in an effective and engaging way. Interpretation provides details to facts through a story that connects guests to their own memories and to new exploration. Guests want and need a connection to the outdoors, and when guides provide an effective story-line they add value to guests’ experience. Guides with engaging interpretive skills can demand higher prices and can expect more return and referral business.

WEBINAR on Facebook & Instagram Marketing for Guides, Part 2. Recorded February 18, 2020.
Paul Clem from YakSocial, [email protected], presents key marketing techniques on Facebook and Instagram that guides can use to drive people to your business. He talks about placing your ad on newsfeeds and other spots. He walks our viewers through the website viewer analytics page in Facebook’s business manager’s account. He outlines paths to reaching “cold” and “warm” audiences, and defines “look-alikes.” Paul talks about methods to track audience behavior on your site and use that knowledge to drive marketing approaches.

WEBINAR on Facebook & Instagram Marketing for Guides, Part 1. Recorded February 11, 2020.
Paul Clem from Yak Social, [email protected], introduces integrating Facebook & Instagram as an important piece in marketing your business. Paul explains how to engage viewers and promote their sharing of your great services and develop content that promotes sales. Paul presents more about this topic in his second webinar.

WEBINAR on Salmon Biology & Populations along Oregon Coast. Recorded February 4, 2020.
Gary Vonderohe of Oregon Department of Fish and Wildlife presents key facts about trout, steelhead, coho, and chinook species found along the Oregon Coast. In this 1-hour webinar, Gary shares facts about these fish including identifying features, life cycle, migration patterns, and current population.

WEBINAR on Survey of Online Marketing Success and Pricing for Oregon Coast Fishing Guides and Tour Operators 2019
Results of applied research by Oregon State University Extension examining the locations, numbers, types and pricing of guided outdoor recreation experiences along the Oregon Coast. This study address charter salmon fishing, kayaking, and whale watching and describes market prices and aspects of relative effectiveness of these businesses in online marketing. This is a companion report to “Assessment of Registered Oregon Coast Outfitters and Guides.” View 2019 Marketing Summary

WEBINAR on Risk Management. Recorded June 10, 2019.
This webinar covers liability insurance, survival skills and tsunami preparedness. Our guest speaker on liability insurance is Leslie K. Frazee  CIC, CRM. Leslie is the Vice President for Commercial Lines at CBIZ Insurance Services, Inc. | Adventure Sports Insurance in Lewiston, Idaho.

WEBINAR on How to fill a Go Bag. Recorded June 2019.
Our guest speaker is Frank Burris from Oregon State University Extension. Frank is the Watershed Management Extension Agent for OSU serving Coos and Curry Counties in Oregon. He is also a trainer for winter and summer wilderness survival. Frank is an active member of the Curry County Search and Rescue Team.